Abolish your Gagging. For Good.

The MAGIC Technique has helped 3 in 5 chronic gaggers see significant improvement or full resolution. Discover how in Gagging for It.

£7.99

As reviewed in the British Dental Journal, 2026 — “provides a focused and useful resource for managing a common clinical problem”

£4.99

As reviewed in the British Dental Journal, 2026 — “provides a focused and useful resource for managing a common clinical problem”

£7.99

As reviewed in the British Dental Journal, 2026 — “provides a focused and useful resource for managing a common clinical problem”

£7.99

As reviewed in the British Dental Journal, 2026 — “provides a focused and useful resource for managing a common clinical problem”

Join the AGM - Abolish Gagging Movement

​Hypersensitive gagging is one of the most common yet least discussed and under-researched conditions, affecting up to 20% of the population.

For many sufferers, it can make dental and medical treatment difficult, interfere with taking medication, cause discomfort when wearing clothing around the neck, and lead to avoidance of crowded or confined spaces.

Most hypersensitive gaggers cannot remember a time when they did not have the condition. As a result, many assume it is simply part of who they are and that nothing can be done about it.

The Abolish Gagging Movement (AGM) exists to change that.

Our mission is to bring hypersensitive gagging out into the open, raise awareness of its impact, encourage research into its causes and treatment, and help sufferers discover practical ways to reduce its effects on their daily lives.

Market research conducted amongst hypersensitive gaggers found that more than 70% of respondents reported some benefit from following the approach described in the book Gagging for It, with 3 out of 5 reporting a significant improvement in their hypersensitive gagging.

If you suffer with hypersensitive gagging, by using the MAGIC technique, take the Toothbrush Test and join the AGM.

73.7%

Experienced Improvement

58.6%

Significant or Full Resolution

12%→98%

Could Brush Back Teeth Without Gagging

“I suppose it’s life changing for me because I just thought it was a natural occurrence.”

— Julia

For a bit of fun, listen to the Gagging For It song below -